With a mailing list, you’ll be able to send one and the same email to a number of recipients at the same time. The list is a collection of their email addresses, so when you send out a single email to the list’s email address, firstname.lastname@example.org – for instance, it will be redirected automatically to all the mailing list subscribers momentarily. Usually, users have to join such a mailing list, but sometimes e-mail addresses can be included manually too, depending on the application that is used to administer the mailing list itself. You can use the mailing list feature to reach prospective or active clients and to send them newsletters, brand new offerings and other sorts of info on a regular basis. This will prove your commitment to remain in touch with them and will boost the popularity of your website.